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New SKU Activation is Turn-Key Service Handling Importation to P.R.

August 17, 2016

California-based SwordsPR has partnered with IPR to create SKU Activation, a turnkey service for alcohol brands engaging the North American market. SKU Activation imports brands, acquires distributors and manages all elements of public relations and representation.

“The benefit of having all these services in one place is fluidity”, says Natasha Swords, founder of SwordsPR. “When the team that’s dealing with a brand’s landing costs is the same team running a pin-pointed PR campaign, as well as acquiring distributors, then operations become more seamless, swift and efficient. This is important for any brand, but especially those operating from outside of the U.S.”

The company which is based in Woodland Hills, California, currently represents various labels from America, Europe and Australia and is seeking alcohol brands from all locations with the potential for success in North America.

Shawn Loggins, who handles distributor acquisition and marketing, says “Throughout my thirty-year career in this business, I have noticed a gap in services, for smaller brands entering the North American market in the area of turnkey importing, distribution and public relations.

“There has never been a truly effective one-stop-shop for small brands competing in this increasingly competitive market. We make it possible for smaller brands, with corresponding budgets to operate like larger brands,” he adds.

 

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SKU Activation is Turn-Key Service For Alcohol Brands

August 17, 2016

California-based SwordsPR has partnered with IPR to create SKU Activation, a turnkey service for alcohol brands engaging the North American market. SKU Activation imports brands, acquires distributors and manages all elements of public relations and representation.

 

 


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